Why Testimonial Videos Sell

Your Customers are Your Best Sales People. The magnitude of their influence and credibility in the selling process by telling their personal experience far exceeds any other type of marketing you could do.


Testimonials Don’t Feel Like Advertising.
Advertising is pushy; testimonials are subtly persuasive. No one wants to feel like they are being sold to. However, a testimonial video actually puts the decision into the hands on the customer, making them think they came up with the idea to purchase from you.

Testimonials are highly credible.
When your customers shout praises about you and your product or service, they have tremendous credibility and are believable. When YOU say them, they often sound hollow.

 Testimonials are interesting.
Testimonials are extreme attention grabbers and engage emotions because people are curious and want to relate to others, especially when the other people talk about their personal experiences.

Testimonials are Documentaries, Not Commercials.
Testimonial videos are as tightly choreographed as Hollywood’s finest films. They’re real life illustrations that clearly show your customer’s problem…your solution…and how the customer benefits.

Testimonials Decrease Buyer’s Hesitation.
Sales are lost when a customer hesitates. Nothing is more reassuring to a potential customer than seeing first hand an existing customer’s satisfied endorsement of a product or service.

Testimonials Clearly Present Your Unique Sales Points.
The best testimonials address and reinforce your product or service’s unique selling points and knock down the viewer’s buying hesitations and objections one by one. If you address their concerns before they raise the question, it makes it that much easier to close the sale!

Testimonials Allows Your Business to Shine at Its Finest.
No company can possibly please every customer. Our process of asking the right questions and figuring your unique selling points identifies, contacts, and documents your very best, most satisfied customers giving you their honest, heart-felt endorsement.

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Did you know?

Internet video has jumped from 12 percent of the global consumer Internet traffic in 2006 to 22 percent in 2007, .... and Internet video are forecast to account for nearly 90 percent of all consumer IP traffic in 2012.

- Cisco Visual Networking Index Forecast

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